The next phase for my case study is performing a UX Audit. An UX Audit makes a designer assess a brand’s existing assets. For example, its colors, logos, fonts, and visual tools, such as buttons. This process helps sort out what elements may or may not be working for the company.
While performing the UX Audit for Treats ‘n Beans, I have decided that they need a total makeover. This process will include creating a new logo and visual assets, and selecting new colors and fonts. My goal with the rebrand is to create a more hip and trendy visual identity. Something more “Instagram-able”, if you will. I have begun this process by sketching out logos. The process of rebranding Treats ‘n Beans will continue into next week.