Crafting engaging branded content at Lev
Delivered 80+ memorable brand experiences
LIMITED RESOURCES | HIGH DEMAND | TIMELY DELIVERY
May 2022 – December 2023
Role: Marketing Designer
Tasks Performed:
Branding, layout design, social media design, motion graphics, audio editing, illustrations and web design
Programs Used:
Adobe Creative Cloud, Figma, Microsoft 365, Canva
Context
Lev’s marketing team was strapped for resources, and needed a graphic designer who could keep up with the variety of content the team produced and help the sales team swoon clients.
Lev was a Salesforce consultancy that was a acquired by Cognizant in 2020.
Needs
The Lev brand is engaging and imaginative, and is to be reinforced at every touchpoint. Lev needed to support multiple cadenced newsletters, blogs, eBooks, videos, podcasts. The demand requires an organized designer who maintains and masters a larger skillset.
My impact
During my time at Lev, I intiated a rebrand that resulted in delivering over 100+ marketing materials and redesigning the website. Additionally, I supported the marketing material by producing a variety of content. I functioned cross-functionally in the organization to reinforce the brand.
The rebrand
One of my first tasks upon joining Lev in 2022 was to rebrand all marketing assets. The brand was recently updated to have a more saturated color pallette. With over 100+ assets to consider, I began with auditing brand materials to identify priority materials and discard outdated content. After an in-depth audit, I began to rebrand materials in order of priority, to ensure the new identity was being socialized with clients.
This included whitepapers, eBooks, Microsoft office templates, existing decks and more.
Graphics for every touch point
