Resume

Experience

Functions on Cognizant’s global marketing web team to produce effective web pages that encourage engagement.
Led redesign of cognizant.com mega nav.
Skilled up to assist in web maintenance by developing content management and authoring skills.
Directed the web production of interactive research reports.

Combined design expertise with a deep understanding of B2B marketing principles to consistently deliver effective and eye-catching campaigns.
Launched a brand refresh that involved updating 100+ marketing materials, 15+ web pages, a new deck template, and internal communications
Completed 80+ marketing requests, collaborating seamlessly with cross-functional teams to create effective deliverables.
Sunsetted the brand and transitioned materials to align with parent company

Expanded user stores using smart merchandising methods for a frictionless, innovative B2B customer-centric process.
Influenced user experience by implementing elements of design and identified user pain points.

Created a case study of an existing brand and redefined using UX design strategies.
Built a website prototype + wireframes using Figma.
Identified points of user friction + remedied them by utilizing research and analysis.