Resume

Experience

Functioned on a global and integrated web team that fosters an enterprise web ecosystem
Overhauled the mega menu to increase hierarchy and better display the site architecture.
Collaborated with internal stakeholders in a initiative to improve web content, resulting in a 10% increase in engagement and a 40% increase in time spent on page.
Skilled up to assist in web maintenance by developing content management and authoring skills.
Directed the web production of interactive research reports.

Combined design expertise with a deep understanding of B2B marketing principles to consistently deliver effective and eye-catching campaigns.
Launched a brand refresh that involved updating 100+ marketing materials, 15+ web pages, a new deck template, and internal communications
Completed 80+ time-sensitive deliverables, collaborating seamlessly within cross-functional teams
to strengthen client relationships.
Sunsetted the brand and transitioned materials to align with parent company

Increased user store sales by 25% through smart merchandising strategies.
Influenced user experience by implementing elements of design and identified user pain points.

Created a case study of an existing brand and redefined using UX design strategies.
Built a website prototype + wireframes using Figma.
Identified points of user friction + remedied them by utilizing research and analysis.