Resume

Experience

Own UX strategy and execution across Cognizant’s global marketing web ecosystem, supporting enterprise-level brand and demand generation initiatives.
Redesigned site-wide mega menu and information architecture, increasing destination page visits by 20%.
Conducted UX research and behavioral analysis on interactive report pages, improving scroll depth by 20%.
Partnered with IT to design and prototype AI-driven marketing tools, improving internal workflow efficiency and accelerating content production.

Combined design expertise with a deep understanding of B2B marketing principles to consistently deliver effective and eye-catching campaigns.
Launched a brand refresh that involved updating 100+ marketing materials, 15+ web pages, a new deck template, and internal communications
Completed 80+ time-sensitive deliverables, collaborating seamlessly within cross-functional teams
to strengthen client relationships.
Sunsetted the brand and transitioned materials to align with parent company.

Increased user store sales by 25% through smart merchandising strategies.
Influenced user experience by implementing elements of design and identified user pain points.

Created a case study of an existing brand and redefined using UX design strategies.
Built a website prototype + wireframes using Figma.
Identified points of user friction + remedied them by utilizing research and analysis.